Square Customer Engagement Guided Tour

It's hard enough getting customers in the door, let alone getting them to come back. That’s exactly what Square’s Customer Engagement tools are designed to do: “Square directory”, “insights”, “marketing” and “feedback” all come together to help send the right messages to the right customers and bring them back in the door, without taking up huge amounts of your time.

Let me show you how it works.

At the core of square customer engagement is the directory - your ultimate customer list - which enables you to track all your customers’ information in one place.

First, you can capture customers info at checkout, so you never miss an opportunity to build a new relationship. and if it’s a little too busy in your shop to enter all their info, Square can help by creating instant profiles. When a customer swipes their card, Square automatically creates a profile within your directory.

In Square dashboard, you can also import your existing customer list by uploading a c-s-v file.

Because your customer directory is integrated with sales data, it’s much more than just names, email addresses, and phone numbers.

It shows you how much your customers spend, and what items they’ve bought, which gives you an idea of what they might be interested in in the future.

So now that you’ve got all of your customers’ information in one place and available at a moment’s notice, what do you do with it?

that’s where Square insights come in.

It takes all of that data about your customers, and turns it into useful information you can take action on. Track what percentage of your customers are new, and how many are returning, and how often they come in. Looks like Tuesdays are big for your regulars...

Lastly, you get an overview of how satisfied your customers are, and what they think you can do better... Seems like you have customer service down pat.

So, now you know who your customers are, what they buy, and how often they come in. But how do you use that information to improve your business? that’s where square marketing can help.

Square marketing lets you send targeted email announcements, promotions, and event invites to keep your customers coming back.

With our clean, beautiful templates, you can create email that your customers will actually want to open.

Square builds recommended and curated lists of customers just for your business. So from day one, you’ll have customers you can email through square.

In other words, the days of collecting emails on clipboards or in fishbowls are now finally over. You can target specific groups of customers to make sure the right people are getting the right messages.

For example, send your lapsed customers a special promotion encouraging them to revisit your store, or invite your loyal customers to an upcoming event.

And then send it out the door. Well, that was quick... And easy.

In your dashboard, you’ll be able to track how many people opened your email,

and most importantly, how many came back in and spent money at your business.

Unlike other email marketing tools, Square shows you the visits and sales driven by your email campaigns. So you know that your money and time are well spent.

Now, the other tool to keep customers coming back in is square feedback. With Square feedback, any customer who receives a digital receipt can privately message your business with comments, issues and questions.. Hopefully, most of your feedback is positive, but what do you do if a customer had an unpleasant experience? You don’t want this comment to go to a public forum, so now you can respond directly to your customer through feedback.

You can even send coupons or refund their purchase,, which can help turn an unsatisfied customers into a loyal patron.

So, with Square Customer Engagement, you can make more informed business decisions, interact with your customers, and keep them coming back again and again.

Get started today at http://square.com/customer-engagement