Google Ads Attribution Models

Attribution Models can help advertisers determine which of your campaigns, keywords, and more are generating the conversions in your account. Google Ads has six different Attribution Models to help you align your account goals with tracking and ensure you're putting your ad spend where it counts the most. In this video, we'll give an overview of each of the 6 Google Ads Attribution Models, walk through the Model Comparison Report, and show you how to adjust your Attribution Model for each of your conversion actions.

1:13 - Overview of the 6 Attribution Models
1:49 - Last Click Attribution
2:21 - First Click Attribution
3:13 - Linear Attribution Modeling
3:50 - Time Decay Attribution
4:30 - Position Based Attribution
5:11 - Data Driven Attribution Modelling & Data Requirements
6:07 - Overview of Models & Incorporating a Growth Mindset
7:06 - Google Ads Attribution Model Comparison Report
10:40 - Comparing Attribution Models for Individual Conversion Actions
11:43 - How to Adjust Attribution Models for Conversions in Google Ads
13:10 - Recap of Important Points for Attribution Models

#googleattributionmodels #googleattribution #googleadsattribution
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