Google Ads Customer Match Audiences

Google Ads customer match audiences allow advertisers to upload offline data to use for specific targeting or bidding strategies. This video will cover what the requirements are to be allowed to use customer match audiences. We'll then cover how to create customer match audiences and what information you are allowed to upload. Next, we'll show you how to add them as targeting or exclusion options at the campaign or ad group levels. Last, we'll cover the new setting where your customer lists can be used to enhance your smart bidding.

0:35 - Requirements for Google Ads Customer Match
2:15 - Things You Cannot Do with Customer Match Audiences
3:45 - How to Create a New Customer List in Google Ads
4:27 - Using Customer Lists If You Don’t Meet Minimum Requirements
5:32 - Formatting Files for Google Ads Customer Match Uploads
8:36 - Membership Duration Ranges for Customer Match Audiences
10:16 - Updating Customer Match Lists After Upload
11:25 - Applying Customer Match Audiences to Campaigns and Ad Groups
12:46 - Customer Match Audiences as Exclusions for the Buyer Journey
14:06 - Understanding How Customer Match Lists and Smart Bidding Work Together In Your Accounts

#googleadscustomermatch #googlecustomermatch #customermatch
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