Google Ads Remarketing Tutorial 2023 (Plus 3 Mistakes To Avoid)

Learn how to setup Google Ads remarketing, including setting up lists in Google Analytics 4 (GA4) and Google Ads. Plus, learn how to create a remarketing campaign and apply your audience list, and how to use audience lists as 'observations' for reporting. Let's get started!

YOUR EXTRA RESOURCES:
○ Link Google Analytics and Google Ads –    • How To Link GA4 (Google Analytics 4) ...  
○ Google Tag Manager tutorial –    • Google Tag Manager Simplified - A Str...  
○ Google Ads tutorial –    • Mastering Google Ads - The Ultimate B...  
○ Google Ads Fundamentals Course (paid) – https://www.lovesdata.com/courses/goo...
○ 25 ideas for audience lists – https://secure.lovesdata.com/resource...

JUMP TO A TOPIC:
0:00 Introduction
0:37 Check Google Ads is linked to Google Analytics
2:44 Create audience lists in Google Analytics
7:31 Google Analytics audiences in Google Ads
8:29 Create audience lists in Google Ads
10:01 Add the Google Tag to your website
11:01 Adding the Google Tag using Google Tag Manager
13:43 Setting up a remarketing campaign
17:03 Using audience lists as observations
18:01 Conclusion

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Why setup Google Ads remarketing?

Well, remarketing with Google Ads can be a highly effective strategy if you're looking to maximize the return from your advertising spend. Targeting users who have previously visited your website or engaged with your business, means your ads will be shown to people already aware of your brand and offer. This means they're more likely to convert than people who haven't been to your website before. Using the targeting options available in Google Ads, you can use your audience lists to create remarketing campaigns that include tailored messages for particular audience segments. This means your ads will be more relevant as people are browsing and searching online.