The problem with women's sports | Haley Rosen | TEDxBoston

Women’s sports are on the rise, with viewership, participation and attendance all trending up. The future seems to be right around the corner, but that’s where it’s been for the last 20 years. Despite all the positive momentum, women’s sports have yet to become mainstream. Long-term investment and consistent media coverage are needed, but the real issue facing women’s sports is one that’s almost never discussed — insiders don't treat women's sports like sports.

Haley Rosen is the founder and CEO of Just Women’s Sports. Frustrated by a lack of media coverage devoted to women’s sports, Haley founded JWS in 2020 shortly after retiring from professional soccer. Starting with an Instagram account and a big idea, it took Haley only a few short months to grow JWS into the leading media platform dedicated to women’s sports. An All-Pac-12 midfielder at Stanford, Haley was named to both Forbes’ 30 under 30 and SBJ’s New Voices Under 30.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx