How to Combat the Forgetting Curve

Want to know how to combat the forgetting curve? It's easy! Hermann Ebbinghaus (bc 1850) was a German psychologist who pioneered the study of memory. He discovered that the information we are taught will almost always be forgotten unless it is reinforced.

He called this theory The Forgetting Curve. This theory states that within one hour people will have forgotten 50% of the information they'd just learned! Within 24 hours, they would have forgotten 70%, and within 30 days, 90%.

This is why combatting the Forgetting Curve is so important. We’re delivering training and expecting behaviour change, when in fact we’re not actually getting a great ROI because the info is soon forgotten.

In order to ensure knowledge sticks and that you change behaviour, we need to reinforce knowledge little and often. Reinforcement is therefore an awesome weapon in the fight against The Forgetting Curve!

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