What is B. J. Fogg’s Behaviour Model?

Have you ever asked yourself, who is B.J. Fogg?

B.J. Fogg leads the Persuasive Technology Lab at Stanford University. He and his team research human behaviour and how you can influence it to achieve business goals.

In fact, he’s been labelled as one of the top ten business gurus of this generation by Fortune Magazine. His practical framework will help you transform training into a behavioural change knock-out!

B.J. Fogg’s Behaviour Change Model addresses the most significant question in L&D - How can you change behaviour?

This might seem like a huge question, but the purpose of L&D is behaviour change, so it’s worth getting to grips with it.

With B.J. Fogg’s Behaviour Change Model at the ready, you’ll be transforming your organisation and engaging learners in no time!

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