Why the Story of Shadowlands Failed so Terribly

Shadowlands was arguably the most horribly received World of Warcraft storyline in an expansion so far. Despite a large amount of creativity in zone diversity, characters, events, cinematics, etc the story of Shadowlands fell flat with the World of Warcraft community, leading to massive community backlash against Blizzard Entertainment. Sylvanas Windrunner, who was meant to be the center-star of the expansion, driving the interest in the story forward, was unable to connect with the audience. And the Jailer, Blizzard's newest villain for World of Warcraft, was unoriginal, boring, and his plans to this day are still mostly unknown.

It was an expansion shrouded in mystery, confusion, poor storytelling, and drama behind the scenes - a recipe for disaster for the World of Warcraft team. However, there is some hope in that Dragonflight, at least from what we've seen so far, looks very promising from a story perspective. And that's something that Nixxiom will talk further on in a future video.

TIMESTAMPS
0:00 The Worst Expansion Story
1:06 Morally Grey
5:03 Pure Confusion
8:26 It's Finally Over

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