How did IPL's GENIUS Business Model make it a MONEY MACHINE FOR India? : IPL Business case study

Listen to book summaries on KukuFm
https://kukufm.sng.link/Apksi/rdb7/sv50
Coupon code - THINK50

VIDEO INTRODUCTION:
The Indian Premier League is by far one of the most remarkable achievements in the Indian sports industry!! But while most of us only know it as the iconic summer time sports sensation very few of us know about the business intricacies of IPL that makes it a capitalistic miracle for the economy of India!!
and the most astonishing thing about IPL is that even during the pandemic, while companies were struggling and incurring losses, in the 2020 season, inspite of Ticket sales hitting rock bottom due to covid, inspite of VIVO retracting from its title sponsorship, BCCI’s revenue from IPL shot up by almost 100% from 2200cr 2019 to 4000cr in the 2020 season. and Today the brand value of IPL stands at an insane mark of 4.7 Billion dollars which is almost 35,900 Crores!! and If you compare the broadcasting rights of IPL at the world level, as of 2020 while NBA stood at 2.1 Millon dollars, Bundesliga stood at 3.9 Million dollars where as the Indian Premier league stood at way aheaddd 8.5 million dollars!!

References
https://www.cnbctv18.com/business/ipl...

https://swarajyamag.com/business/the-...

https://timesofindia.indiatimes.com/r...

https://www.dnaindia.com/lifestyle/re...

Disclaimer: All the information has been sourced from relevant sources and some contracts might be executed differently in private based on Mutual contracts. For example : Stadium might take more commissions or some sponsors might just sponsor the stadium for banner slots.

Check out Think School's Online courses:
1. Learn how to communicate ideas like us: https://www.thethinkschool.in/communi...
2. Land your dream jobs: https://linkedinmasterclass.thethinks...
3. Create a Perfect Resume in less than 90 minutes: https://www.thethinkschool.in/resume-...

Want to buy the equipment we use?
1. Our Laptop: https://amzn.to/3z66odv
2. Our Mic: https://amzn.to/3liQQyi
3. Camera Stand: https://amzn.to/3z8l3ov
4. Mobile holder for stand: https://amzn.to/3xgCF25
5. Laptop: https://amzn.to/3gMYXRi

Thumbnail: [email protected]
To support our work you can donate here: https://www.instamojo.com/@thinkschool

#IPL #IPLeconomics #thinkschool #rcb #lsk #iplcasestudy #ipl2022 #iplauction #csk