Is Your Shampoo a Scam? | SCIENCE vs MARKETING

Is Function of Beauty Target worth it? Avoid getting scammed & learn how to spot good vs bad beauty marketing!
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Hair Science VS Marketing! Use my 4-Part guide to evaluate all your beauty products -- not just hair care or your shampoos & conditioners! What claims are real, and what's just marketing?

Our clues come in 4 Buckets: Marketing, Ingredients, Science, & Reviews -- Learn how to piece them together to make the best decisions. We'll also talk about how to read scientific papers to avoid misinterpreting studies.

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-- TABLE OF CONTENTS --
00:00​ Hair Marketing Intro
01:05 Welcome
01:34 Function of Beauty Target Products
02:24 The 4 Buckets
03:21 Marketing
05:05 Marketing - Function of Beauty
06:00 Ingredients
07:41 Hair Science
08:29 How to Read Scientific Papers
10:54 Shark Attacks & Ice Cream
12:09 Science VS Function of Beauty
16:30 How to Stop Hair Marketing Lies
18:45 Beauty Reviews
20:13 My FoB Experience
20:38 The Final Verdict
21:52 Question for YOU
22:15 Bloopers with Furpunzel

Sources (including other ingredients in the Function of Beauty Target products bc I researched way more than what you see in the video):
Pea Sprout Extract: https://doi.org/10.1002/ptr.6528
Schmid, D., Belser, E., & Zuelli, F. (2013). The FGF7 and noggin genes are key targets to treat hair loss. SOFW‐Journal, 139(9), 18–33.
Rice Extract (“Strengthen & Increase Elasticity”) Study: https://doi.org/10.1016/j.jphotobiol....
Hops Extract: https://doi.org/10.5107/sccj.29.411
Chemical and Physical Behavior of Human Hair 5th Edition Clarence R. Robbins: https://amzn.to/3iZ9uJ6​
Discovering Cosmetic Science by the Royal Society of Chemistry: https://amzn.to/2OjrlQF​
Substandard Research: https://www.liebertpub.com/doi/10.108...
Researchers in academia rewarded for more publications: https://www.cosmeticsdesign-europe.co...
How much spent Survey: https://us.lookfantastic.com/blog/hai...
Cosmetic Chemists Demanding Good Evidence for Hair Care Marketing Claims: https://www.cosmeticsandtoiletries.co...
https://www.fda.gov/cosmetics/cosmeti...
Castor Oil : https://www.ncbi.nlm.nih.gov/pmc/arti...
https://www.healthline.com/health/bea...
https://onlinelibrary.wiley.com/doi/a...
https://pubmed.ncbi.nlm.nih.gov/18080...
Amaranthus Caudatus Seed Extract: https://www.makingcosmetics.com/Amara...
Oryza Sativa (Rice) Seed Protein: https://connect.in-cosmetics.com/news...
Beta Vulgaris (Beet) Root Extract and Hydrolyzed Corn Starch (DayMoist CLR): https://www.cosmeticsandtoiletries.co...
Surfactants: https://doi.org/10.1111/ics.12439
https://cosmeticsandtoiletries.texter...
Questionable Research Practices: How to Recognize and Avoid Them: https://doi.org/10.1177/1084822320934468

Credentials? I have a Bachelor of Science and Master of Science in Marketing and manage digital marketing in corporate. I'm not a hair scientist, but I get my hair information from them. My sources primarily come from hair science textbooks and lectures from hair researchers. I cite studies from scientific journals, but context from books, lectures, and experts is important to avoid misinterpreting them. My master's program also focused on Consumer Research and Statistics, and I have a Hair Practitioner Certification from the International Association of Trichologists.

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I carried every product in the Target Function of Beauty line for 3 miles... long story. I filmed the long story, but it was too long to include. Hopefully this video does well enough to make the struggle worth it.

#Hair #HairScience #FunctionofBeauty