How Journey Mapping Can Guide Employee Experience [Live Webinar]

In this video, you're going to learn how to use journey mapping principles to improve employee experience.

Employee experience happens whether we deliberately shape it or not.

So how can we plan and map employee experience to be better for everyone?

Start with journey mapping basics… But apply them to employee experience!

We’ll look at the reasons to journey map:

1. To understand the real journey
2. To find points of friction for customers
3. To uncover duplicate efforts and inefficiencies
4. To stress-test new products and services
5. To envision long-term changes

And the stages of a typical customer journey:

1. Awareness
2. Consideration
3. Selection
4. Purchase
5. Satisfaction
6. Loyalty
7. Advocacy

Then, we’ll dive into five ways we can use customer journey mapping principles to shape our employee journeys:

1. Know your goal.
2. Pull data where you have it.
3. Look for ways to gather feedback w/o employee anxiety.
4. Consider the original promises made.
5. Consider what actions will be taken.


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Ready to keep learning? Check out my Linkedin Learning CX courses:
-- Customer Experience: Journey Mapping -- http://bit.ly/liljourneymap
-- Journey Mapping: Case Study in Action -- http://bit.ly/lilcasestudy
-- Customer Service Blueprinting -- http://bit.ly/lilblueprint
-- Creating a Positive Customer Experience -- http://bit.ly/lilpositivecx

New users can also get one month of Linkedin Learning for free through these links.

Note: The above are affiliate links and I may be compensated for purchases made through them.

Where are you going to get started? Seeking out ways to gather employee feedback, pulling in data, or just sorting out your goals? Let us know in the comments!

Highlights:
0:00 Welcome
1:33 Journey Mapping Basics
3:20 Why Journey Map?
5:28 Customer Journey Map Stages
7:42 How Journey Mapping Can Guide Employee Experience
8:39 Know your goal
9:30 Pull data where you have it
12:19 Gathering feedback w/o anxiety
15:15 Consider the original promises made
16:58 Consider what actions will be taken
20:47 Wrapping Up