GUESS Originals x J Balvin Amor Collection Summer 2022

J Balvin and Guess Originals have collaborated to promote peace, love, and mental health in their new line for Spring 2022. Be Electric Studios provided the grip & electric for this shoot! Check this page to know more about our equipment rental. The collection was shot in Coney Island, New York, and @colinseyes directed the campaign. #GUESSOriginalsxJBalvin

Inspired by J Balvin’s documentary, “The Boy from Medellin,” this limited-edition collection pays homage to our roots with iconic graphics and elevated fabrics while highlighting who J Balvin is beyond fame. Shop the GUESS Originals x J Balvin Amor Collection: https://geni.us/AmorCollection

Guess Originals x J Balvin Amor, which is slated to drop on May 12 at Guess.com and at select retailers, focuses on the brand’s penchant for iconic graphics and elevated fabrics. The campaign highlights the universal message of “amor y paz” or “peace and love” and aims to revive happiness, positivity, peace and self-love with the line’s bright colors. Balvin places a deeper emphasis on who he is and his journey with mental health in this collection.

The line features a variety of colors and designs, including stripes, peace signs and smiley faces. Silhouettes include cargo pants, short-sleeved button-ups, jeans, crochet cardigans and bomber jackets.

Director: Colin Tilley Music: J Balvin, Maria Becerra - Qué Más Pues?

GUESS Originals x J Balvin Amor Collection Summer 2022