Will Las Vegas’ Big Bet On Sports Like The Super Bowl Pay Off?

Las Vegas’ evolution is ever apparent as it gears up for Super Bowl 58. What was once considered a sports pariah is now hosting the biggest U.S. sporting event of the year, and the event comes less than three months after the city held a Grand Prix Formula One race. That’s not all — Las Vegas now boasts two new entertainment facilities, the Sphere and Allegiant Stadium, adding new offerings like A-list performers.

The total number of visitors climbed to 40.8 million in 2023. Beyond all the fun and gambling, the region has also become popular with relocating businesses and homebuyers. However, there are some significant risks with being a desert city that could hinder Las Vegas’ growth as the planet warms. CNBC traveled to Vegas and met with locals and experts to learn more about Sin City’s explosive growth.

Chapters:
1:39 Chapter 1. Business boom
6:48 Chapter 2. Why Las Vegas?
9:49 Chapter 3. An investing hub
13:01 Chapter 4. Challenges

Produced and Shot by: Natalie Rice
Edited by: Evan Lee Miller
Narration by: Robert Ferris
Animation: Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Camera by: Andrew Evers, Jacob Jimenez, Oscar Molina
Additional Footage: AP Photos, Getty, Las Vegas Super Bowl Committee
Additional Sources: UNLV, Southern Nevada Water Authority, BuildCentral

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Will Las Vegas’ Big Bet On Sports Like The Super Bowl Pay Off?