Iman on how to build a successful business | Master the Art | Bazaar UK

"The secret to my success is patience," Iman tells us, "which is the most difficult. Be patient, stay focused, keep your eye on the prize, and your time will come."

The Somali supermodel, who was married to David Bowie, was talking to us from the set of her February issue cover shoot, which took place in New York - away from the tough lockdown restrictions of the UK - late last year.

Having broken new ground in both the fashion industry and in wider society, with her work as a model and philanthropist, Iman is also an incredibly successful entrepreneur, launching her own beauty company, Iman Cosmetics, back in 1989. The boundary-breaking make-up brand was the first of its kind to cater to women of all skin colours, regardless of their ethnic background.

"I had a vision, which was a new way of looking at beauty," she explains. "I was not interested in ethnicity, or the ethnic background of anybody. The world is diverse... It's a mosaic of colours. I wanted [to create] a new language, which was multi-cultural, rather than about an ethnic background.

In the latest instalment of our Master the Art series, Iman reveals the secrets to her success, sharing her advice for building a successful business.

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