Employer Branding Talks | Employer branding trends from 2022

Welcome to a special edition of Employer Branding Talks!

We're leaving a wild employer branding year behind us. Looking onward to 2023, we must first scrutinise what actually happened during 2022, which trend that has been *it*, to identify how these movements will evolve in 2023.

The year began in the last quavering months of a worldwide pandemic, affecting the talent market and people's lives immensely. A trend called quiet quitting exploded around the globe as a reaction to a growing want for authenticity and stability – sparking a solution to said want; employee ambassadorship through video. Meanwhile, the usually quiet summertime turned into a frenzy to find the right talents for every company that had risen from the ashes of the past two years. And to wrap up, a recession started brewing. Companies, people and departments have been through a – to say the least – interesting year.

Amidst the turmoil, employer branding as a phenomenon and critical business decision has grown, become even more paramount, and earned its place as a strategic function – even though the knowledge gaps are significant.

During this Employer Branding Talk, we'll kick off and discuss the following trends:

- Employer branding as a strategic and operational business function and how to get there.
- Why your people are your brand and the trend of employee storytelling and ambassadorship through video.
- More video! This has been a big deal in 2022, and we predict that video will grow even more and become a massive success factor in 2023.
- How to activate your EVP throughout the entire employee lifecycle.
- How to develop TVPs for different candidate target groups.
- New channels for your employer branding communication.
- Insight from Top Employers Institute.
- Internal stakeholder management and the parts they play.
- The skill of reskilling employees for a new today and tomorrow.