5 Gum: How to Completely Annihilate Your Brand Image

Get a great deal on Displate by using my link https://www.displate.com/slowstart or my discount code SLOWSTART: 1-2 items are 22% OFF; 3+ are 33% OFF available until December 24th, 2023 (excl. Limited Editions and Lumino). Discount applies automatically at checkout.

Today we're looking at how 5 Gum, one of the most memorable and iconic snack products of the late 2000's, drastically watered down their iconic ad campaigns to try and appear more relatable to young people.

Patreon:   / slow_start  
Second Channel:    / @slow_start2  

Music
By Your Side - David Luong
Happy-Go-Lively - Laurie Johnson
Cool Vibes - Kevin Macleod
Corduroy and Cheese - Piotr Pacyna
Covert Affair - Kevin Macleod
Film Noire - Kevin Macleod
Curious Notion - Terry Devine-King
Today's Diary - Chiro
And Now This - Felipe Adorno Vassao

0:00 Intro
2:10 5 Gum Ads
4:46 The Success of 5
5:30 The Fall of the Gum Industry
6:56 Changing 5's Image
8:00 The Rebrand
9:57 5 Truth or Dare
11:42 The "No Regrets" Campaign
13:25 Marketing Mayhem
14:09 Pandering to Gamers
15:07 Respawn Gum
18:12 5's Current State