Freakonomics’ Steven Levitt on the secret to making tough choices

From flipping a coin to make decisions to using GPS to solve crime, data scientist sees world differently

Of the academic books that have become household names, “Freakonomics” must be at the top of the list. The 2005 book by University of Chicago scholar Steven Levitt and journalist Stephen Dubner created not only a whole new way of thinking about discovering answers to complex problems, but launched a media empire—from book sequel to a movie to a hit podcast.

On this special episode, we sat down with Levitt during the inaugural UCPN Podcast Festival, to talk about the legacy of Freakonomics. Almost 20 years later, he told our audience how he views himself as a “data scientist” and not just an economist, what he’s learned about using a coin flip to make hard decisions in life, and why he thinks he may have found the “holy grail” of solving crime.

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