How ZILLOW Took Over The Real Estate Industry

For years, real estate agents have been frustrated with the relationship they have with Zillow. Some real estate agents love Zillow and continue to buy leads as a part of their Zillow Premier Agent program while others believe Zillow's intention is to compete directly with the real estate agent community. There's even a conspiracy that many real estate agents believe that Zillow has a long term plan of replacing real estate agents altogether.

In this exclusive video, I interview Celeste Starchild who was an executive with Listhub and Realtor.com who shares the real story of how Zillow came to be the tech giant it is today.

As we unpack this untold story of Zillow, I believe many real estate agents will look at Zillow through a different lens as I do. The story begins with how listing syndication companies like LIsthub, Zillow, Trulia and Realtor.com first gained access to listing data from the real estate industry. It's critical to understand why this took place and the impact this would have on the real estate industry forever. Once listings became accessible on the internet for consumers to search, the real estate industry from the moment would never be the same again.

This exclusive interview will help the real estate industry understand how Zillow was able to take over the real estate industry. This is the untold story of Zillow.

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