"I have lots of interests... I don't want to niche!" | HERE'S WHAT YOU SHOULD DO!

I get it. You have multiple interests and you don't want to niche. When I was starting my channel, all the YouTube gurus we're advising you to niche down. Buttt, I felt like I had more to talk about than just one topic!

There's a strategy that works better than niching and it'll give your content some variety while still having a focal point. The strategy I use is creating a Target Audience Persona.

In this video, I break down the difference between how to find your niche, how to create a target audience and how to create a target audience persona!

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Camera - Canon 80D: https://amzn.to/2LFHKMS ​​
Lens - Sigma 18-35 f1.8: https://amzn.to/2Yh4tQX ​​
Mic - Shure VP83 Lenshopper Shotgun Microphone: https://amzn.to/2JQzxTy ​​
RODE Wireless Lavalier Microphones: https://bhpho.to/2YaJBec ​​
RODE Smartphone Microphone: https://amzn.to/32OUQN1 ​​
Blue Yeti Microphone: https://amzn.to/2SCfPOo ​​
Neewer Ring Light Kit: https://amzn.to/30RJVQM​​
Tripod - Manfrotto: https://amzn.to/310zZol ​​
Vlog Camera - G7Xii : https://amzn.to/32Hw55c ​​
Vlog Tripod - Joby Gorillapod: https://amzn.to/30X4Odr​​ wrong price is mentioned in the video
Editing Software - Final Cut Pro X: https://www.apple.com/final-cut-pro/​​


*Disclaimer: Some links are affiliate. By clicking and or purchasing, I may receive monetary reward. It does not alter the price or change your buyer experience.


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// E R I N


I'm Erin and I'm a full-time entrepreneur. I have a digital marketing & video production company called Erin On Demand. I teach entrepreneurs how to stand out online through content marketing, digital strategy, and video production. I’ve worked with companies from National Geographic, to local mom & pop shops, helping them create compelling content that attracts their target audience. This channel takes you through my journey of building my business from the ground up, while sharing information on how I market, strategize, and operate in my business… to hopefully help you build yours!