The MINI Future Strategy | Big Love

"MINI was always the answer to very special challenges for individual mobility. And the willingness to rethink the status quo defines the brand to the present day” – join Bernd Körber, Head of MINI, on a journey of Big Love as he explains our future strategy.


In 1959, the classic Mini was an ideal answer to contemporary issues of the time and presented a revolutionary vehicle concept, perfectly balanced with a fun driving experience, open to all. For the past 20 years, the modern MINI has been transferring these principles to the premium segment of small cars.


We now embrace the current challenges of urban mobility, energy economy and climate protection with this same spirit of innovation, creativity and inclusivity.

Our Big Love philosophy is a powerful inspiration to do better, to create a brighter future for all of us and the planet too. It’s our motivation to do more with less and constantly innovate, questioning the status quo and embracing different perspectives.



Learn more here: https://bit.ly/2Yz5vy8



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