Adidas vs Puma - The Family Argument That Gave Rise to Sports Marketing

From making shoes in the laundry room to global power in sports: This is the story of a rivalry between two brothers who pioneered sports marketing with their relentless drive to be the best.

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⏱ Timestamps ⏱
00:00 Introduction
00:45 Dassler Brothers' Shoe Factory
03:18 The Olympics & World War II
04:55 The Birth Of Two Global Brands
06:55 A New Chapter of Sports Marketing
08:20 Adidas & Puma Today

🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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