How to ride the agency leader rollercoaster

Embarking on the journey of agency growth is a rollercoaster of emotions and experiences. It’s a dynamic mix of exhilaration and exhaustion, of victories and challenges. One day, you’re celebrating a major win; the next, you’re navigating a tough lesson. It’s a comprehensive package, where success and setbacks are two sides of the same coin. The path demands resilience, with a simple yet profound strategy: work hard, fail, learn, and repeat. Embrace the entirety of this journey, recognizing that it's about enjoying the ride as much as it is about reaching the destination..

What You'll Learn: Agency growth isn’t linear. It’s exhilarating, it can be draining… It’s fun. It’s stressful… You get to celebrate the highs. You also have to deal with the lows.

It’s a package deal, this all comes together in one. There are no shortcuts. The recipe is hard work. Fail, learn, rinse repeat…

It’s all part of the journey. And after a while you realise you just have to take it for what it is and enjoy the ride!

Why It Is Important: It takes a special type of person to run a digital agency over a long period of time. It’s not for everyone, and that’s absolutely fine.

This will openly and honestly share how great it is to run an agency. We’ll also share why at times, the last thing you might want to do is run an agency!

Be prepared to hear all of the things we all wish we knew when getting started. But don’t let that put you off, take what’s useful, ignore what isn’t, and find out how to do it your own way!


Kevin Gibbons is the founder and CEO of Re:signal, a strategy-driven ecommerce SEO agency, working with global brands including ASICS, FatFace and Under Armour. He has been recognized for his contributions to the industry, winning 50+ Search Awards, including the search personality of the year at the UK Search Awards in 2018. Additionally, Kevin was listed in BIMA’s top 100 people shaping the digital industry in the CEO and leaders category in 2019

Harry Sanders is the founder and director of StudioHawk, a leading SEO agency based in Australia. He embarked on his SEO journey at the tender age of 13, motivated by a desire to help his father's business after it suffered due to poor digital marketing services. Sanders' career is a testament to resilience and innovation in the digital marketing space, ensuring StudioHawk remains at the cutting edge of SEO practices.

Jane Hunt is the co-founder of JBH – The Digital PR Agency. Under her leadership, JBH has focused on digital PR, becoming a significant player in the industry. The agency has experienced rapid growth, winning numerous new accounts and embarking on a substantial recruitment drive to support its expansion. Hunt's work at JBH emphasizes the importance of combining technical digital expertise with creative journalistic and PR skills to build organic visibility, trust, and fame for consumer brands through digital PR and SEO​