Customer Experience | Yassmin Shahin | TEDxPSUT

Explore the critical role of customer experience in business success, uncovering strategies to create meaningful connections and foster loyalty. With over 18 years of experience in banking and marketing, Yassmin is passionate about creating value for customers and stakeholders in the banking sector. She currently heads the customer experience department at Jordan Kuwait Bank, where the team oversees the design and implementation of customer-centric strategies, controls and initiatives.
She is also experienced in marketing, communications planning, and market research. Yassmin holds a BA in Business Administration with emphasis on Marketing from the American University of Beirut. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx