"Jobs to Be Done" (JTBD) by Tony Ulwick of Strategyn at Lean Product Meetup

Jobs to Be Done pioneer and author Tony Ulwick gave this talk at the Lean Product & Lean UX Silicon Valley Meetup on April 4, 2017.

Anthony (Tony) W. Ulwick is the founder and Chief Executive Officer of Strategyn, LLC. an innovation consulting firm based in San Francisco. He is the creator of Outcome-Driven Innovation (ODI).

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