How can bikes be the future of mobility? | Jill Warren | TEDxBrusselsSalon

To normalize cycling, it has to be truly prioritised as an essential part of the mobility mix given much more of its own space. But currently, it's considered too dangerous by too many people to use it every day. Much work still needs to take place in Brussels to improve the quality of life for bike users. What are we waiting for? And what more can be done? Jill Warren is CEO of the European Cyclists’ Federation (ECF), a Brussels based NGO that promotes cycling as a sustainable and healthy means of transport and leisure. Prior to joining ECF she worked in progressively senior roles in major international law firms, most recently as global Chief Marketing Officer at Bird & Bird LLP, and has also worked in the automotive industry. A US and Dutch national, Jill has spent the past 30 years in Germany, London and Brussels. She holds an MBA from Solvay Business School/Université Libre de Bruxelles. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx