10 Google Analytics mistakes in the configuration that you should avoid

Avoid these common mistakes if you don’t want to mess your data up.

Over the years, I have worked with many Google Analytics 4 properties and these mistakes occurred quite frequently. The result? Missing or incorrect data.

=== TIMESTAMPS ===

00:00 Intro
00:47 Mistake #1
01:39 Mistake #2
03:40 Mistake #3
05:33 Mistake #4
07:10 Mistake #5
09:34 Mistake #6
11:33 Mistake #7
12:24 Mistake #8
13:33 Mistake #9
15:10 Mistake #10
21:34 Final words

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