The Lean Product Playbook with Author Dan Olsen

Product Management event in San Francisco about The Lean Product Playbook.

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Dan Olsen shared the key ideas from his bestselling book The Lean Product Playbook. Most of us are familiar with Lean Startup and its valuable concepts, such as product-market fit and the build-measure-learn loop. However, many product teams run into challenges when they try to adopt Lean Startup principles because they lack specific guidance on what to do and how to do it.

The Lean Product Playbook provides specific, step-by-step guidance on how to apply Lean Startup ideas. Dan described an actionable model for product-market fit and a 6-step process that explains how to rapidly iterate based on customer feedback, illustrated with real world examples.

Dan Olsen is an entrepreneur, consultant, and Lean product expert. At Olsen Solutions, he works with companies to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group.

Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at social networking pioneer Friendster and was the cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup. Dan wrote the bestseller The Lean Product Playbook, published by Wiley, and organizes the Lean Product & Lean UX Silicon Valley Meetup.

Chapter 1 0:30 Speaker Introduction
Chapter 2 2:05 What Is Lean Startup all about?
Chapter 3 4:35 What Is Product-Market Fit?
Chapter 4 7:55 The Product Process
Chapter 5 9:50 Determine Your Target Customer
Chapter 6 13:30 Identify Underserved Customer Needs
Chapter 7 23:35 Problem vs. Solution Space: Feature level
Chapter 8 32:30 Define Your Value Proposition
Chapter 9 40:25 Specify Your MVP Feature Set
Chapter 10 44:25 Create Your MVP Prototype
Chapter 11 53:05 Test Your MVP with Customers
Chapter 12 1:05:10 Presentation Summary
Chapter 13 1:06:30 Questions from the Audience

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