Damien Hirst - The Beautiful Paintings

The Beautiful Paintings, the revolutionary new artwork from Damien Hirst, is available for a limited time only on HENI, from 31 March until 10 April 2023 at 23:59 PST. Follow the link to learn more and to generate your own artwork https://heni.com/spins.

Marking the newest iteration of Hirst’s iconic Spin Paintings series, known for their energetic splashes of colour, The Beautiful Paintings blurs the boundaries between digital and physical art creation using generative and machine learning algorithms. 

Using The Beautiful Paintings dashboard, collectors get the opportunity to choose their own combination of colours, styles, shapes, sizes, and mediums to generate unique artworks and titles.

Collectors also have the option to generate the artwork either as a physical artwork, digital artwork (NFT), or both. The physical artworks are printed on canvas and will be hand-signed with a paint pen on the front by Damien Hirst. They are available in two shapes and four sizes.

The physical artworks are Giclée prints on poly-cotton artist canvas mounted on birch plywood stretchers. The NFTs are minted on the Ethereum blockchain and adhere to the ERC-721 standard.

Damien Hirst has been working closely with the HENI data science team for over a year to create a generative algorithm that digitally constructs artworks in 25 unique styles, developing and pushing the boundaries of what normal Spin Paintings look like.

A selection of The Beautiful Paintings artworks are on display at the HENI Gallery, 1st Floor, 6-10 Lexington St, Soho, London. The gallery is open 10am-6pm daily until 10 April 2023.

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