What is People Analytics?

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People analytics is a data-driven and goal-focused strategy evaluating all people processes, functions, challenges, and possibilities to achieve sustainable business success. Through technology, people analytics is used to gain insights into potential employees by gathering and analyzing data about each individual.

People analytics combines quantitative and qualitative data from a variety of sources, including social media, psychometric or game-based evaluations, applications, and profiles. Furthermore, artificial intelligence (AI) can quickly gather and evaluate data from many sources. In this video, we'll be taking a further deep dive into people analytics.

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