The 7 Keys to Business Development

Discover the 7 Keys To Business Development for lead generation and b2b sales. Join the Ultimate Online Sales Masterclass Sales Legacy or Watch our Free 1-Hour Training: https://www.saleslegacy.com/

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00:50 Tip #1: Keep Your Pipeline Filled With Prospects
01:59 Tip #2: Leverage Warm Introductions
03:10 Tip #3: Connect With Decision Makers
04:01 Tip #4: Identify Pains In Your Market
05:08 Tip #5: Listen More Than You Speak
06:24 Tip #6: Control Your Sales Cycle
07:33 Tip #7: Overdeliver On What You Promised


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Business Development is one of the most critical activities you can do to grow your business exponentially.

The concept of leverage other peoples' platforms and audiences to sell your products and services is truly mind-boggling.

1) Keep Your Business Development Pipeline Filled With Prospects
Whether leveraging cold email, LinkedIn, or cold calling, you always want to make sure your b2b sales pipeline is filled with new opportunities. It's easy for sales deals to fall apart, so having an abundance of options is ready for you to work on in critical.

2) Leverage Warm Connections
In lead generation, you can either do cold lead generation or warm lead generation. Warm lead generation is when you ask someone in your network to introduce you to a sales prospect

3) Connect with Decision Makers
In business development and b2b sales, you must be talking to key decision-makers who have the authority to make a purchasing decision.

4) Identify Pains In Your Market
The key to sales and business development is to find pains in your market that your product or service can solve. If your sales prospect does not have any problem, well, there is no reason for them to buy. Do your research and to understand your ideal customer profile and find ways to deliver value.

5) Listen More Than You Speak
As a sales and business development person doing lead generation, it's important that you ask the right questions and listen more than you speak once you get a sales meeting.

6) Control Your Sales Cycle
In your sales process, you need to understand your sales cycle and make it clear for the prospect to buy. This starts from lead generation all the way to closing the deal.

7) Overdeliver On What You Promised
No deal is complete without the fulfillment of the product and service. Whatever you promised to your b2b sales prospect, make sure you deliver and if you can, over-deliver on those promises to earn more business and referrals.

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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

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