Why the Ronaldo Deal Was A Winning Bet

1 billion euros - that was supposed to be the transfer price for Christiano Ronaldo at Real Madrid in 2009. But when Juventus Turin knocked on the door, things had changed quite a bit. Ronaldo wanted to move on from Real and was only under contract for one more year. Real and Juve agreed on a transfer fee of around 110 million euros. But the total bill for Juventus was: the transfer + Ronaldo's salary + bonuses + taxes. This resulted in over 350 million euros. It was well invested!

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⏱ Timestamps
00:00 The transfer from Real to Juve
01:32 The stakeholders behind the deal
03:15 Revenues created by CR7
05:38 Implicit Values
08:49 Conclusion

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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