How Generative AI Helped Make AMD’s Lisa Su A Billionaire

Taiwan-born Su immigrated to the U.S. as a child. Now she is one of just 26 U.S. self-made women and 26 hired executives to accumulate 10-figure fortunes.

Just two years after joining chipmaker Advanced Micro Devices in 2012, IBM veteran Lisa Su was tapped to take the top job. It was a big promotion for the then 43-year-old, but also a gamble. At the time, the company was floundering. It had laid off around a quarter of its staff and its share price hovered around $2. Patrick Moorhead, a former AMD exec, remembers it as “deader than dead.”

On her second day as CEO, Su stepped up to the microphone during an all-hands call with a message for AMD’s demoralized employees: “I believe that we can build the best,” she told her staff. That message was also step one in her three-pronged plan to fix AMD: Create great products, deepen customer trust and simplify the company. “Three things, just to keep it simple,” she told Forbes in May as part of an in-depth interview. “Because if it’s five or ten, it’s hard.”

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