'My Experiences with Marketing'

Rajeev Bakshi, MD, Metro Cash & Carry and IIMB alumnus, delivers the first PN Thirunarayana Memorial Lecture on December 19, 2013 Indian Institute of Management (IIMB) hosted the first PN Thirunarayana Memorial Lecture. Mr.Rajeev Bakshi, Managing Director, Metro Cash & Carry and alumnus of IIMB (PGP '79), spoke on 'Thiru forever: My Experiences with Marketing for 3 decades'.

The lecture is an initiative to keep Professor Thirunarayana's memory alive and also learn from the best marketing professionals of the world Mr. Bakshi also released a memoir 'Thiru: A Life Beyond Compare' complied by Mr. Sumit Chowdhury, also an alumnus of IIMB along with Hemanth Gorur and Sulekha.