Why Red Bull Owns a Football Team

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⏱ Timestamps
00:00 Is it all just marketing?
01:18 A Brief History of Red Bull
03:06 Red Bull's Sports Marketing
05:22 Ground News - Sponsorship Integration
06:53 Why Red Bull Owns a Football Team
08:29 From the Alps to Saxony
12:16 Multi-Club Ownership
15:32 The Future

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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