CONSENT MODE v2: What is it and Why Should You Care?

⚠ Google’s Consent Mode v2 is changing ads and marketing forever. And it’s mandatory, if you want to keep using Google services (like GA4) as you know them.
So what does this mean for your marketing strategy... and your job?

🗓 The deadline was March 2024, so marketers targeting audiences in the EEA, UK and Switzerland need to implement Consent Mode v2, which restricts access to the data integral to marketing as we know it.

📢 We’ll clear up what this means for your marketing strategy, what Consent Mode v2 is, and how you can get the most out of it.

💻 Some services, like Cookiebot Cookie Consent Solution, offer plug-and-play consent management platforms that help to quickly and easily get websites up to standard with global privacy regulations.
🔎 Check out Cookiebot by Usercentrics for resources - from an in-depth set-up guide, to a free trial of our Google-certified cookie consent tool → https://www.cookiebot.com/en/google-c....

-------

▶ Get started with Cookiebot cookie compliance: https://www.cookiebot.com/en/cookiebo...
🔎 Learn more about Usercentrics: https://usercentrics.com/usercentrics...

-------
Chapters
00:00 Intro
00:20 Why should you care about Consent Mode v2?
00:57 What is Consent Mode v2 and why is it happening now?
01:54 Why should I comply with Consent Mode v2?
02:29 How will Consent Mode v2 affect my Marketing strategy?
03:54 Conversion modeling, how Google is balancing the loss of data.
05:12 How can marketers benefit from the change?
06:14 The user experience