Xiao Ming Reveals SGAG Secrets (Is

SGAG celebrates their 10 year anniversary so we've invited our friend and co founder Xiao Ming to join us for a AMA, TDK style.

For more information about the Budget 2022 initiatives, visit https://go.gov.sg/budget22

00:00 Intro
00:22 Budget 2022 Updates
01:55 Welcome, Xiao Ming!
02:22 How long has SGAG been?
03:11 History of SGAG and Xiao Ming's origin
05:11 How Xiao Ming and Karl started SGAG in their uni days
07:34 How they turned SGAG from hobby to business
12:22 Does Xiao Ming write his own jokes?
14:47 Xiao Ming and his wife's relationship throughout his SGAG journey
16:36 What Xiao Ming does in SGAG
17:43 How do the humour/storytelling in all the other brands/platforms differ?
18:27 Are there other versions of Xiao Ming?
19:13 Did Xiao Ming make a guest unhappy before?
20:54 Proudest piece of content
22:57 KTHXBYE origin
24:25 Hepmil name origin
25:25 Making of the SGAG characters
26:30 Xiao Ming's favorite character
28:01 More characters getting discovered
28:47 Is it difficult to see characters leave the company to pursue their own thing?
29:54 Is #Sedia real?
31:46 Culture in SGAG
33:37 How does Xiao Ming stay relevant?
33:55 What would Xiao Ming be doing if there's no SGAG?
35:15 Does Xiao Ming thinks he's successful?
36:22 Budget 2022 Updates and Closing

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Edited by:
• Raymond Deoferio