POWELL PERALTA: 14 Things You Didn't Know About Powell Peralta (2020)

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Learn something new about Industry icon Powell Peralta!

It all begin with George in his garage, making homemade skateboards for his son in the 70's. George, an aeronautics engineer, had a knack for innovation, and loved tinkering with new ideas for making everyday things better. It wasn't long before he connected with Stacy Peralta, a pro skateboarder who had a special talent for marketing. The match was made in heaven, and the brand began growing in popularity, recruiting a team of underdogs and misfits, who would become the infamous bones brigade; tony hawk, steve caballero, mike mcgill, lance mountain, rodney mullen, and tommy gurreuro. The team topped the competition podiums for years, and released a number of industry-leading skateboard films which have now become timeless icons of skateboarding culture.

However, great success can have a dark side, as Stacy and George began to argue about the future of the company; Stacy wanted to see the team disperse to start new small companies, whereas George saw this as foolish. Eventually parting ways and bringing the company temporarily to a close, Bones Brigade members parted ways to make many of the iconic brands of today: Lance started the firm, Tony started Birdhouse, Tommy started Real, and Rodney started world industries with Mike Vallely and Steve Rocco.

Today, Powell Peralta continues to be an industry leader, pioneering new technologies within skateboarding; particularly with the creation of the flight deck, and Bones Swiss Bearings. To learn more, head to https://shop.shredzshop.com/

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