How I hit $15m ARR using 4 new growth playbooks

Gil Allouche, CEO of Metadata, shares his journey and strategies that skyrocketed his company's revenue, focusing on achieving $15 million in annual recurring revenue (ARR) through innovative growth playbooks. Gil discusses overcoming challenges with limited funding, the application of targeted marketing tactics, and leveraging data and technology to drive predictable pipeline growth.

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Timestamps:
0:00 - Introduction and Background
1:17 - Gil Allouche, CEO of Metadata: Journey from $2M to $12M in ARR
1:59 - Overview of Metadata's Business Model and Growth
2:17 - Achieving Predictable Pipeline with Data Experimentation
3:01 - Strategies to Survive Financial Instability and Achieve Product Market Fit
4:12 - Cost-Cutting Measures and Strategic Decision Making
5:08 - Customer Retention Strategies and Innovations
6:01 - Breakthrough in Financial Stability and Fundraising Success
7:00 - Scaling Up: Focusing on Sales and Marketing
8:00 - Discussing Four Growth Playbooks for B2B Companies
8:46 - Implementing Comparison Guides and Buyer Intent Data
11:54 - Convo Ads: Engaging Qualified Leads on LinkedIn
14:01 - Close Lost Campaign: Re-engaging Past Opportunities
16:04 - B2C Social Strategies: Reaching B2B Audiences on Consumer Platforms
19:31 - Conclusion and Final Thoughts

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By the numbers.
See charts and graphs here: https://getlatka.com/companies/metadata

Founded in 2015.
$13.5M in revenue in 2023.
13.45% YOY.
$53.8m Total Funding.
240 customers.
65 employees.
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