Real Estate Portals and AI

Ed and Simon are joined by Mal McCallion, the founder of AI consultancy ModelProp (and also a co-founder of the Prime Location portal in the UK) to talk about real estate portals and AI.

- What AI features are portals building?
- How will portals' business models be affected by AI?
- Should portals bother with AI and voice search?
- What is the role of agents in the new AI-enhanced industry?

00:00 - Introduction and Background
02:31 - The Four Categories of AI in Real Estate Portals
03:57 - Listing Enhancement as the Most Important Category
05:39 - The Challenge of AI for Real Estate Portals
08:14 - The Impact of AI on the Industry
10:13 - The Tension Between AI and Portal Monetization
13:04 - The Skepticism and Challenges of AI in Real Estate Portals
15:33 - The Potential of Natural Language Search
20:56 - The Role of Agents in the AI Revolution
30:09 - The Future of AI in Real Estate Portals
31:07 - Hot Take and Anecdote
33:01 - Inspiration from Zillow
34:16 - Conclusion