This Motion Designer Made $500,000 in His First Year

Kevin Rapp made $500,000 in his first year freelancing after discovering the value of content systems and passing this on to high-profile tech companies.

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Chapters

00:00 - This motion designer made $500,000 in his first year
00:49 - What are scalable content systems?
08:30 - Why to sell systems over video projects
14:58 - Why collaboration is important
18:57 - How much should you charge for content systems?
22:24 - How to find your ideal clients
24:09 - Marketing yourself as a creative
26:26 - Identifying your unique value proposition
28:43 - How to make a marketing strategy
29:25 - How to use LinkedIn to get more clients
31:26 - Navigating personal branding challenges
34:40 - Building a systematic approach to marketing
39:20 - Onboarding and negotiating with clients
46:22 - Adapting to market needs
48:55 - Reflecting on success and future growth