cultivation theory - audience theory

This is the 2nd episode in the audience theory series.
sometimes known as mean world syndrome.

Hypodermic needle theory    • hypodermic needle theory  
Two Step Flow    • Two step flow - Audience Theory  
Cultication theory    • cultivation theory - audience theory  
Reception theory    • reception theory - audience theory  

college students experiments:
Dominick, Joseph R. (1990): The Dynamics of Mass Communication. New York: McGraw-Hill
criticisms
Boyd-Barrett, Oliver & Peter Braham (eds.) (1987): Media, Knowledge & Power. London: Croom Helm

other useful links:
Charlie Brooker -    • The effect of TV news on peoples pers...  
   • The Mean World Syndrome - Media As St...  
   • Cultivation Theory & Video Game Violence  

special thanks to:
Kevin MacLeod (incompetech.com) for "Funk game Loop" the funky music track
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/b...