How To Track an Email Link Click in GA4 (Google Analytics 4)

Welcome to another tutorial where we're diving into the simple yet impactful world of tracking email link clicks on your website using Google Analytics 4 (GA4) and Google Tag Manager (GTM). Whether you're a marketing guru or just getting your feet wet in the analytics ocean, this guide is designed to streamline your tracking setup and ensure you capture every valuable click.

💫What You'll Discover:

➡️ Easy Setup Process: A step-by-step walkthrough to setting up email link click tracking using GA4 and GTM. Perfect for beginners!

➡️Configuring Variables and Triggers: Learn how to configure variables in GTM and create triggers for capturing email link clicks accurately.

➡️Creating Tags in GTM: Dive into creating and configuring GA4 event tags in GTM, sending click data directly to your GA4 dashboard.

➡️ Debugging and Testing: Utilise the GTM preview and debug mode to test your setup, ensuring accurate tracking before going live.

➡️ Conversion Tracking: Elevate your analytics strategy by marking these email link clicks as conversions in GA4, measuring the effectiveness of your contact strategies.

00:00 Introduction and Sponsorship
00:58 Setting up Email Link Click Tracking
03:08 Configuring Variables in Google Tag Manager
04:10 Building a Trigger for Email Link Clicks
05:48 Setting up a GA4 Tag in Google Tag Manager
07:13 Testing the Tracking Setup
08:07 Checking Google Analytics for the Tracked Event
09:14 Considerations for Email Link Click Tracking
10:09 Publishing the Changes in Google Tag Manager
10:43 Conclusion and Reminder to Publish Changes

🗣Join the discussion:
Website: www.vixendigital.com
LinkedIn:   / vixen-digital-ltd  
IG:   / vixen_digital  

Connect with Sean 👋:
  / i-am-sean-carroll  
  / seancarrollseo  

#GA4Tutorial #GoogleTagManager #EmailLinkTracking #DigitalMarketing #GA4Conversions #WebsiteAnalytics #EmailClicks #AnalyticsTutorial #ConversionOptimization #GA4Guide


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