Exclusive Tour Louis Vuitton Collection Selfridges Corner by Pharrell Williams

Immerse yourself in Mock Display up Paris Bridge and Streets LV Style
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Opened until 7th February 2024.
Over five weeks, the ceremonial joy of the Paris Fashion Week show is transported to the iconic London department store as an amalgamation of the Creative Director’s eclectic vision and Louis Vuitton’s long history of merging creative universes.

As an anchor of the Spring-Summer 2024 men’s show, the sun imbues the sartorial soul of the collection, creating optimism and paving the way towards a new direction. Through graphic rays and a warm palette, the sun gives rise to sixteen of Selfridges’ windows, this time spelling out the question “What will you do when the sun shines on you?” against a sunset orange to yellow gradient developed as an exclusive colourway for Selfridges and in synergy with Selfridges signature Pantone 109 shade.

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