Brand A Small Business with Whitney Anderson

Join Whitney Anderson as she creates branding and marketing materials for a small business. Work in Illustrator and Photoshop to create logos that stand out and marketing materials to promote your business.

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00:00 Start
01:05 Whitney’s intro, portfolio, and project overview
02:50 Importing hand lettering in Illustrator
05:28 Cleaning up sketches, straightening letters, Whitney’s reference material
07:24 Photoshop editing contrast of hand drawn illustrations
10:18 Branding project client background
11:37 Resizing Photoshop file, applying gaussian blur
14:18 Select color range and make work paths
16:51 Importing work paths into Illustrator and adding fill color using pathfinder
20:12 Separating out the individual illustrations
22:04 Fossils backstory
23:52 Using sketches in preliminary designs and cleaning the finals up later
27:46 Choosing a color palette
33:04 Choosing lighter colors, considering contrast, changing CMYK values
37:21 Separating color temperatures into different color palettes
42:57 Creating a color group of the final color palette
45:05 Exploring fonts for logotype, Whitney’s process for picking fonts
53:52 Balancing font style and sketchy illustration style by editing characters
54:52 Brand questionnaire with clients, managing feedback
59:12 Creating logo badge, font pairing tips
1:02:58 Type on a path process
1:04:53 Applying color to badge
1:07:03 Applying warp to text, testing variations
1:09:49 How many variations to provide a client
1:15:49 Creating outlines of type
1:16:59 Creating pattern from illustrations
1:22:56 Recap