PDMI Take 20: Sports and Entertainment Marketers Seek Performance

Sports and entertainment marketing continues to be in a state of flux. From ticket sales to merch and apparel, new fans and attendees are looking for mobile-first and immersive experiences — even during live events themselves. Social media content is playing a massive marketingrole for teams, leagues, bands, and more, but some still struggle to tap into it completely. Add the fragmentation of television as live sports broadcasts continue to test the waters — and in some cases — dive into the deep end of streaming opportunities.Take 20 host and PDMI Brand Response Council chair Chris Foster of Modern Postcard welcomes Michael Brinkman, president of Digital Ticket and director of partner success at Full House Solutions, to discuss the latest challenges and opportunities in the space — and how marketers in other verticals can find pathways to success using methods that are becoming part of the sports and entertainment space.

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