Veeba's Secret Sauce! | This Startup Brand Aspires To Become An FMCG Giant | N18V | CNBC TV18

Did you know almost 100% of families in India regularly consume mayonnaise. The level of its per capita consumption in India also remains one of the highest in the world. And why not, as Indians, we love nothing more than our sauces. Whether it’s for your sandwich, your salad dressings or even on the side of a big bowl of nachos during a movie marathon or a house party. One of the brands that's catering to the changing palate of Indians today is Veeba. With 300-plus SKUs spanning across sauces and condiments, the Delhi-based company is now aspiring to become a full-fledged FMCG player and Modern India’s kitchen partner. CNBC-TV18's Aishwarya Anand dips into Veeba's business and finds out how the founder Viraj Bahl plans to add more flavour, toppings and spice to his venture.

#veeba #sauce #fmcgindustry #successmotivation #latestmarkettrends
#businessnews #businessnewstoday #businessnewsinenglish #sharemarkettoday #cnbctv18

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