What I got wrong in my Consent Mode videos

UPDATE: It looks like I did not make a mistake after all 😅 Ateeq Ahmad kindly contacted me via LinkedIn to point this out and sent me the links mentioned below (thanks Ateeq!). It turns out Simo Ahava just rectified some of his statements made earlier because of new research findings.

His research shows that GA4 will reprocess hits that have been collected without consent, as long as consent is granted later on on that page. See links below for more info.

- Simo Ahava LinkedIn Post:   / simoahava_gtmtips-consent-granted-reproces...  
- Simo Ahava Blog Post: https://www.simoahava.com/gtmtips/con...

Please note that this only applies to Google Tags. You still need to use the techniques from this video for every other (non-Google) tag to make sure they are fired on the first page.

END UPDATE ----

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I’ve been posting a lot about Consent Mode lately. The response that I’ve got from you was overwhelmingly positive. However, last week I found out that I made a mistake in those videos. The setup that I explain still works, but it doesn’t work nearly as well as it should. This video is here to explain what I got wrong, the impact that that mistake might have on your setup and to provide correction.

Links mentioned in the video:
- Setting up Consent Mode with Cookiebot:    • How to Set Up Consent Mode V2 with Co...  
- Setting up Consent Mode with any cookiebanner:    • Set up Consent Mode V2 with any cooki...  
- Consent Mode and Meta Ads:    • Using Meta Ads with Consent Mode in GTM  

Some other links mentioned in the video:
- Simo Ahava Comment: https://www.simoahava.com/analytics/c...
- Article on consent mode: https://blog.google/products/marketin...
- Google Tag GTM documentation: https://support.google.com/tagmanager...

Chapters:
0:00 Intro
0:27 My apologies
0:54 What I got wrong
4:11 What are the implications?
5:49 Solution if you use cookiebot
10:09 Solution if you use my manual setup
12:52 Close

#consentmode #googleanalytics #webanalytics #googletagmanager #cookiebot #cookiebanner