Beyond the Gear: Taylor Guitars & Sweetwater

Shop Taylor guitars, amps, accessories, and more 👉 https://sweetwater.sjv.io/Taylor

Check out more Taylor gear that celebrates 50 years of craftsmanship 👇

Taylor 50th Anniversary 814ce Builder’s Edition Grand Auditorium acoustic-electric guitar 👉 https://sweetwater.sjv.io/Taylor_50th...

Taylor Circa 74 150-watt acoustic guitar and vocal amplifier 👉 https://sweetwater.sjv.io/Taylor_Circ...

Bob Taylor’s namesake company can be traced to his employment at American Dream, a job he began at just 18 years old. Within a few years, Taylor was among a trio of American Dream’s employees who took it upon themselves to pursue their dream of crafting premium instruments, purchasing the company from then-owner Sam Radding, in 1974. After some careful tweaking, Taylor was born, marking the inception of a now 50-year-long odyssey to explore, refine, and elevate the landscape of the acoustic guitar. Throughout this half-century, Taylor would embark on numerous innovative endeavors, seeking to truly unravel and reimagine what the acoustic guitar was, what defined a “top-notch” instrument, and what previously unexplored sonic heights they could summit. Taylor Guitars invited Sweetwater to their El Cajon, California, headquarters to offer a glimpse into the past, present, and future of Taylor. Don’t miss out!

00:00 — Introduction
00:43 — Bob Taylor: How It Started
03:19 — Andy Powers: Taylor’s Philosophy
05:52 — Marnée Jenkins: A Taylor Customer
08:22 — Taylor and Sweetwater
08:56 — Taylor’s Factory
17:59 — Product Development
18:52 — Body Assembly
24:01 — R & D and Automation
27:51 — Final Assembly
29:57 — Sustainability and the Future of Guitar Building
34:48 — West Coast Arborists and Urban Ash
41:07 — The Dawn of an Era
41:52 — Why Taylor?
43:20 — Taylor, Sweetwater, and the Customer
46:16 — Conclusion

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After you watch, visit Sweetwater.com today for all your music instrument and pro audio needs! 👉 https://Sweetwater.sjv.io/shop

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